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project 012020

Design Process

Design Concept

In our modern world, everyone has an identity, if not, more than one as some refer to the term "intersectionality". This project is asking designers to portray their self-identity through storytelling, branding and user engagement by using the digital tools. In my opinion, majority of people has two personas, one whom they communicate in social setting, and the other they communicate to themselves. I decided to play with this concept of duality by manipulating shapes, outlines and their fills to demonstrate the internal and external values that everyone, including myself, have.


Self-Identity Emoji

Logo Mark + Logo TYpe

Refined logo Mark + Logo Types (B/W and color)

Poster Moodboard

6 posters in series

6 Coffee Cups

Interface Animation Gif